HADI & FIROO — A father’s eye, a daughter’s continuation

Silver for what you carry quietly.

Sterling silver pieces curated around protection, connection, becoming, quiet form, and small joys. Chosen with a collector’s attention—not dressed up as something we made ourselves.

Explore the collection Our Story
Begin Again, Quietly — Blue Lotus Necklace Begin Again, Quietly — Blue Lotus Necklace Between Sea and Light — Blue & White Opal Ring Between Sea and Light — Blue & White Opal Ring Softness with Structure — Hexagon Open Hoops Softness with Structure — Hexagon Open Hoops

A piece can begin as silver and become a reminder.

Five worlds

Choose by meaning, not by inventory code.

Every piece belongs to a human reason for wearing jewelry. The product still says clearly what it is; the story explains why it might matter.

The story behind the name

Hadi knew the difference between shine and worth.

In Iran, Hadi grew up around a family history of jewelry and antiques. After the Second World War, while working for the oil company, he used what he earned to commission and trade jewelry in limited quantities. His daughter Firoo carries that eye forward in America: look closely, choose carefully, and let the life of the wearer create the final meaning.

Meet Hadi and Firoo

HADI — Gold

Vintage and estate gold, selected one piece at a time.

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Shop FIROO by Category

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Pieces with a point of view

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Clear materials. Honest curation. No invented workshop.

Our pieces are selected sterling silver jewelry, prepared and shipped from the United States. Product pages keep the material and stone details separate from the story, so meaning never replaces facts.

Jewelry care